
Let’s be honest, if you’re following me on LinkedIn you already know the place flipped upside down. This isn’t the stiff résumé warehouse it used to be. It’s a full-blown circus. Welcome to LinkedIn 2025. It’s messy. It’s loud. And it’s fun, like really really fun.
If you’ve ever had a coffee chat with me, you know I don’t gatekeep. So here’s the deal: if you actually want to grow on here, you can’t show up like you’re filling out paperwork at the DMV. You need something real to follow — and that’s where FERAL comes in.
FERAL isn’t some cute acronym I slapped on to make myself sound smarter (okay, maybe a little). It’s a system I’ve used to go from yapping into the void to building a community, landing partnerships, and turning LinkedIn into my biggest growth channel.
F – Frequency on LinkedIn
Frequency is the first rule. You don’t post once a week and expect results. LinkedIn isn’t a “check in sometimes” platform. When I started, I was posting 3–7 times a day in the first 90 days. That consistency trained the algorithm and built trust with my audience.
Pro tip: Pick a rhythm you can sustain. Daily posting is ideal, but even 3x a week is better than being a ghost.
E – Experiment With Content
The creators winning on LinkedIn aren’t just doing one thing. They’re mixing it up. Short posts, long storytelling essays, memes, videos, carousels. Experimenting is how you figure out what your audience loves and what you actually enjoy making.
R – Receipts Build Trust
People love seeing your wins. On LinkedIn, receipts = credibility. Screenshots of growth, emails from brands, photos of packed events — this is proof, not just promises. And don’t be afraid to show the messy receipts too. Failed launches, posts that flopped, and cringey lessons learned are super relatable.
A – Anecdotes Make You Human
Don’t just drop stats. Tell the story behind them. That’s the stuff people actually believe. That’s what makes them say: “Damn, this person is real af and I’m obsessed.” And from an SEO standpoint, story-driven posts keep people reading longer, which boosts your engagement and reach.
L – List Building = Long-Term Growth
This is the part that separates hobbyists from professionals. Every post you write is a door. And if you’re smart, you’re sending people somewhere: your website for authority, your email list so you own the audience, your podcast for deeper connection, your digital products for revenue.
Most importantly, I invested in people first. I poured into conversations, DMs, coffee chats, late-night comment threads, and very real human moments. The algorithm didn’t build this, people did.
LinkedIn in 2025 isn’t about being perfect. It’s about being present. Your story is the exact thing someone else is waiting to hear before they take their next step. Go feral. Grow your voice. And watch what happens when the right people hear you.
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