Let’s be honest, if you’re following me on LinkedIn you already know the place flipped upside down.
This isn’t the stiff résumé warehouse it used to be. It’s a full-blown circus. One scroll and you’ll see a CEO posting a SpongeBob meme, someone live-blogging their layoff in real time, ahem, and a creator turning their yapping into a business plan.
Welcome to LinkedIn 2025. It’s messy. It’s loud. And it’s fun, like really really fun.
If you’ve ever had a coffee chat with me, you know I don’t gatekeep. So here’s the deal: if you actually want to grow on here, you can’t show up like you’re filling out paperwork at the DMV. You need something real to follow — and that’s where FERAL comes in.
It’s not just my personality, it probably is though.
It’s a real framework I follow, and it works.
FERAL isn’t some cute acronym I slapped on to make myself sound smarter (okay, maybe a little). It’s a system I’ve used to go from yapping into the void to building a community, landing partnerships, and turning LinkedIn into my biggest growth channel.
F – Frequency on LinkedIn
Frequency is the first rule. You don’t post once a week and expect results. LinkedIn isn’t a “check in sometimes” platform. Just like every other social platform, it rewards the people who show up consistently.
When I started, I was posting 3–7 times a day in the first 90 days. Yeah, that sounds feral, but that consistency trained the algorithm and built trust with my audience.
SEO tip: posting frequency on LinkedIn isn’t just about more content, it’s about making sure your name and ideas are always in the feed.
Pro tip: Pick a rhythm you can sustain. Daily posting is ideal, but even 3x a week is better than being a ghost, just don’t expect a ton of growth in return.
E – Experiment With Content
The creators winning on LinkedIn aren’t just doing one thing. They’re mixing it up. Short posts, long storytelling essays, memes, videos, carousels, even screenshots of text threads.
Experimenting is how you figure out what your audience loves and what you actually enjoy making.
For me, memes and chaotic storytelling posts hit like wildfire, but I still throw in long-form strategy breakdowns because that shows my depth. I’m still dabbling with video content and short form is my favorite go-to.
This matters for SEO: LinkedIn is prioritizing different content types (like native video and newsletters). Testing multiple formats increases your discoverability and reach.
R – Receipts Build Trust
People love seeing your wins. On LinkedIn, receipts = credibility.
Screenshots of growth, emails from brands, photos of packed events—this is proof, not just promises. Your audience wants to know you’re not just talking about growth, you’re living it.
And don’t be afraid to show the messy receipts too. Failed launches, posts that flopped, and cringey lessons learned are super relatable. It’s a part of your journey and it’s inspiring to share your fails too.
That transparency is what makes people trust you.
A – Anecdotes Make You Human
Here’s the part most people skip: storytelling.
Don’t just drop stats. Tell the story behind them. The time you ugly-cried in a bathroom stall after a campaign tanked. The time your interview with a global brand goes viral. Or the time Nicolas Cage came to your wedding.
That’s the stuff people actually believe.
That’s what makes them say: “Damn, this person is real af and I’m obsessed.”
And from an SEO standpoint, story-driven posts keep people reading longer, which boosts your engagement and reach.
L – List Building = Long-Term Growth
This is the part that separates hobbyists from professionals. Every post you write is a door. And if you’re smart, you’re sending people somewhere:
- Your website for authority.
- Your email list so you own the audience, not LinkedIn.
- Your podcast for deeper connection.
- Your digital products, shop, or courses for revenue.
When I started, I wasn’t just posting. I was funneling people into coffee chats and DMs, then to my newsletter, then to my first digital product (an ebook for beginners). From there, I launched a website and started sending traffic to those “real estate” properties every week..
Most importantly, I invested in people first
I poured into conversations, DMs, coffee chats, late-night comment threads, and very real human moments. The algorithm didn’t build this, people did.
LinkedIn in 2025 isn’t about being perfect. It’s about being present. It’s about showing up when your voice is shaky, when your ideas feel too weird, when your story feels too small. Your story is the exact thing someone else is waiting to hear before they take their next step. There’s a whole world out there waiting to discover YOU.
FERAL is just the framework that got me here. But the heart of it, the reason it actually works, is connection. Real, genuine, human, “I’ve been where you are” connection.
If you’re staring at the screen wondering if it’s worth it, if anyone will care, if you’re too late, let me remind you: you’re not. The circus is wide open. The mic is waiting. And there’s a seat at the table for you if you’re brave enough to show up.
Go feral. Grow your voice. And watch what happens when the right people hear you. The world needs more yappers.
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