Let’s get one thing straight: LinkedIn is not high school. Stop treating it like a cafeteria where you’re waiting for someone to invite you to sit at their table. You’re a grown adult on the internet. Pull up your own chair.
I’ve been on LinkedIn for 10 years, which might be jarring for some of you to read, so sorry for the trauma. I didn’t really start posting on LinkedIn until about two years ago when I started working in the CPG industry. I starting seeing the funny brands show up on LinkedIn. Then I started really dabbling last year but I still didn’t do much.
Something was in the air in March of 2025 because I just flipped one day and said **** it. I was going to start posting how I wanted to post and when I wanted to post. I’ve always known two things about myself, I want to make people laugh and I’ve always just wanted to be a writer.
I started focusing on my actual voice and just showing up with humor and satire. I stopped posting work-related content and anything that sounded like “thought leadership”. Look that’s okay if that’s your lane. I’m going to be brutally honest, it’s a saturated niche and it’s quite boring .
So here’s some tips that I would use if I was starting today.
1. Stop Treating Big Accounts Like Celebrities
If you work in marketing, you already know that large followings aren’t what impresses people. People don’t want to be idolized for having large followings, okay Bill Yost might, but that’s a different story. They just want to be treated like humans just like an actual celebrity does. Don’t be scared to send them a dm that’s funny.
They eat gas station snacks. They argue with their spouses about what’s for dinner. They scroll through comments when they should be paying attention at their kid’s soccer game. They are not celebrities. They’re accessible. And the fastest way to get on their radar is to make them laugh. That’s it. That’s the hack.
A few months ago, my now good buddy Bill Yost slid in my dms. He wanted to ask about the Hamburger Helper content I was posting so much about. Below is our actual dm conversation that kicked off an epic friendship.
Forget trying to impress them with thought-leadership jargon. You’re not winning hearts with “synergistic growth opportunities.” I can also tell you the majority of their inbox is filled with pitches from people they want nothing to do with.
So show up in their dms or comments and crack a joke, drop a witty one-liner, or roast yourself in a way that makes them snort their coffee.
Congratulations, you’ve just cut through the noise. The internet is full of people trying to sound smart. Boring. Be the one who’s fun. That’s how friendships start. That’s how visibility grows.
2. Networking Isn’t Scary — It’s the Whole Point
Networking on LinkedIn isn’t like networking at a corporate cocktail party where you’re stuck making small talk about the weather. It’s better. You get to skip the sweaty handshakes, the awkward “so what do you do?” and just dive straight into conversation.
And yet people freeze. They act like sending a connection request is proposing marriage. Chill. It’s just a button. Worst case? They ignore it. Best case? You just opened the door to a new relationship that could change your entire business.
If I was starting today, I’d send connection requests daily. I’d message people, not with a pitch, not with a “let me tell you about my services,” but with something human. A comment on their post. A question. A joke. Literally anything that doesn’t feel like a bot. I have a signature gif I use that I send the second I either accept a connection request from someone or the second I send someone a request and they accept.
This way the band-aid has been ripped off and there’s no awkward intro dm. It’s just Robin Williams wearing pie-face from Mrs.Doubtfire saying Hello. I can tell you this has a 100% response rate and it never fails to make someone laugh.
Don’t be afraid to network or you’re never going to grow a community of your own.
3. Metrics Are a Distraction
Here’s an uncomfortable truth: no one actually cares how many likes you got. Except you.
And if you let the algorithm determine your self-worth, you’re going to burn out fast. Viral posts are a high, sure. But the aftermath? Brutal. You’ll feel the crash, you’ll wonder why your next post “flopped,” and suddenly you’re spiraling about whether you should even be on LinkedIn. I’ve seen this happen so much.
Stop. Breathe. Step away from the dashboard.
If I was starting now, I wouldn’t even look at my metrics for the first 90 days. I’d focus only on showing up every day. Because consistency, not vanity numbers, is what builds trust. And trust is what gets you opportunities.
Going viral in the marketing world is usually a nightmare because we know what the aftermath looks like. Your organic reach and everything else will tank as your own algorithm changes to account for the new spike.
You don’t need to go viral. You need to be reliable. Show up like the sun. Same time, same place, every day. That’s what makes people notice you.
When I first started posting more in March, I was posting on average 3-7x DAILY.
4. Batch Content Like Your Sanity Depends on It
If you try to create content every single day in real time, you’re going to run out of steam, especially if you’re not used to writing so much. You’ll hit days where you’re sick, tired, or simply uninspired. That’s normal. That’s life.
But that doesn’t mean you disappear. It means you plan. Batching is your best friend. Take a couple of hours once a week, write 3–5 posts, and schedule them. Yes, schedule. Ignore anyone who says scheduling is “inauthentic.” You know what’s inauthentic? Burning out, and ghosting your community.
Batch it. Schedule it. Free yourself from the daily panic of “what do I post today?” I write alot, and I always have so much to write about that it’s so helpful for me to plan out my content so I can stay focused.
5. Comments Are the Party — Show Up
Your posts are the house you own. The comments are the neighborhood block party with a food truck. That’s where the fun is.
If you want to grow fast on LinkedIn, you can’t just post and ghost. You’ve got to engage. Jump into other people’s comments but don’t be spammy. Don’t try to reply either to every single comment on your posts, that will become exhausting.
And here’s the kicker: sometimes the magic isn’t even in the posts. It’s in the comments on someone else’s post. I’ve gotten more connections, more opportunities, and more friendships from a single witty comment than from entire posts. Because people notice you there.
So stop lurking. Join the party.
And here’s a super secret hack for finding the best conversations. Go to someone’s page you like, tap on their comments (LinkedIn is one of the only platforms where you can see this) and join in the conversations they’re having. But please leave genuine comments, don’t use AI.
6. Don’t Overthink — Just Show Up
The paralysis of perfection is killing your LinkedIn game. You think you need the perfect hook. The perfect CTA. The perfect personal brand story. You don’t.
You need to hit publish. Over and over and over again.
No one’s scrolling LinkedIn thinking, “Wow, this person’s comma placement is impeccable.” They’re thinking, “Does this resonate? Did this make me feel something? Did this make me laugh?”
I am a great example of this. For marketing I have to make sure everything is polished for the brands I work with, I’m exhausted when it comes to my own personal brand. I just don’t care and guess what, neither does anyone else. People still show up to support my content every single day. The point is just to get started, you’ll get better as you go.
Laugh at yourself. Tell stories. Be chaotic sometimes. Show up as the real, unfiltered you. That’s what makes people stick around. That’s what makes LinkedIn more than just another social platform, it makes it a community.
7. Have Fun or Don’t Bother
If you’re not having fun, people can tell. Your posts will read like corporate memos. Your comments will feel stiff. Your DMs will reek of desperation.
People know when the vibes are off and they’ll run away instead of flocking to you.
If you’re not having fun, people can tell. Your posts will read like corporate memos. Your comments will feel stiff. Your DMs will reek of desperation.
People know when the vibes are off and they’ll run away instead of flocking to you.
Don’t use LinkedIn like a diary and post about drama or negative tangents. Nobody logs on here hoping to read your live-action soap opera about workplace beef or how Karen in accounting wronged you in 2016. Keep that for your group chat. LinkedIn isn’t your therapist. It’s not your burn book. And every time you post drama, you train people to see you as unreliable, messy, or just plain exhausting.
Think about the community you’re trying to build. If someone logs on already feeling drained and all they see from you is negativity, you’re not adding value—you’re pushing them away. The people who could have been your biggest supporters will quietly mute you, because no one wants to build a community around constant complaints.
If it doesn’t feel like its inspiring, funny, or at least something people would actually want to talk about at a dinner table, don’t post it.
If you want more of my tips you can check out my e-book in the shop. It shares every single thing I did during my first 90 days of posting that took me from a little under 2k followers to over 5k. It’s packed with resources.
The TL;DR (But Really, Read the Whole Thing
If I was starting over today on LinkedIn, here’s what I’d do:
- Stop treating big accounts like celebrities. Make people laugh.
- Send connection requests daily. Don’t wait for people to come to you.
- Ignore metrics. Focus on consistency.
- Batch and schedule your content so you don’t burn out.
- Treat comments like the party. Show up, dance, mingle.
- Stop overthinking. Just post.
- Don’t worry about responding 24/7.
That’s the playbook. Not rocket science.
About the Author
Amazing tips and what everyone should be doing 💪🏼